The International Herald Tribune has some new updates on the Whole Foods Market phenomenon. The organic grocery chain is poised to open their first European store in London this June. Located on the posh Kensington High Street, this 80,000 sq. ft. super store hopes to wow British shoppers the way it has shoppers in New York City and elsewhere across the US. According to the article, revenue at the $5.6 billion company grew by 19% in 2006, and executives are predicting that they will double that pace in the next four years.

We’ve been watching Whole Foods’ success closely and see it as a great indicator of the pervasive cultural shifts towards authenticity and sustainability.