On March 29, Ron was a featured speaker at the World Retail Congress in Barcelona, Spain. Pompei A.D. participated in Future Stores, where we Ron presented an overview of the evolving cultural landscape and its implications in the world of retail. In this video that accompanied the live presentation, trend expert Kate Ancketill of GDR Creative Intelligence joins Ron to discuss 3 cultural shifts that are having significant impact on the relationships between brands and their customers.