The International Plaza in Tampa, FL. was the first location where we implemented the new store experience for Sigrid Olsen. Located within an enclosed mall, we wanted to create a store that was an escape from the norm. Instead of the fully glazed storefronts seen on most mall stores, the Sigrid storefront welcomes customers through a wide entry made of folding whitewashed wood and glass doors. Coupled with the storefront’s shiplap wood siding and shear green curtains hanging just inside the doors, a warm, inviting, more residential entry was created.

Inside the store, a generous lounge area with banquet seating, inspirational travel photos on the walls, and art books on the coffee table, offer customers (and their shopping partners) a respite from the bustle of the mall. The fitting rooms are large and comfortable, inviting the customer to take her time.

Read more about this project, and the Sigrid, SoHo store in the Case Studies section.