Mobile; Houston

The Background
In 2006, in an effort to overcome the inadequacies of the current health care system, HealthSpring commissioned Pompei A.D. to develop a new health care concept for their senior Medicare patients. HealthSpring’s goal was to develop an innovative model for care that would keep seniors healthier and happier by providing them with proactive, holistic, and patient-centered care. The Client
Based in Nashville, Tennessee, HealthSpring, Inc. is one of the largest managed care organizations in the United States whose primary focus is the Medicare Advantage market. HealthSpring currently owns and operates Medicare Advantage and stand-alone Medicare prescription drug plans in Tennessee, Texas, Alabama, Illinois, and Mississippi. In addition, the Company uses its infrastructure and provider networks in Tennessee and Alabama to offer commercial health plans to individuals and employer groups.

The Concept
The LivingWell Health Center was designed to reinvent the traditional health care experience for seniors by enriching the clinical care system and experience, expanding the health care team, and extending the offering beyond the clinical environment into the lives and community of LivingWell members.

As a creative partner to HealthSpring, Pompei A.D’s work during the development of the LivingWell concept included customer immersion, brand development and strategy, naming and identity. Pompei A.D. also designed and development all brand experience offerings including the LivingWell Health Center environment, the LivingWell website, and all programs and content that made up the Health Center experience.

Pompei A.D.s approach to the development of the LivingWell Health Center concept was first to develop a deep understanding of the interests, aspirations, and values of the community that the Health Center would support. This cultural immersion process provided a new understanding of the senior community that served as the foundation for the development of the LivingWell Brand, it’s programmatic offerings, and experience. The community-centric approach insured that the LivingWell brand and experience was trusted, authentic, relevant, and inspiring to the Medicare population.

The Design
The essence of LivingWell’s offering is a deep understanding of and empathy for each local member of the community that it supports. The LivingWell brand reflects and reveres the core values, interests, aspirations, and experiences of each local community that it serves, and is therefore trusted and embraced by its members. In addition to referencing the local culture to create a trusted and authentic experience, LivingWell is ushering in a new evolution of the traditional spatial and aesthetic design of health care facilities.

The LivingWell Health Center is designed to enable member care that produces stronger interaction and communication between members, their families, and the LivingWell care team. The Health Center also incorporates an innovative array of spatial components that support the programmatic elements of the LivingWell experience. As a compliment to its new system for clinical care, the LivingWell Health Center is a trusted, comforting, and encouraging environment that supports social interaction, learning, community, and healthy living.

Ultimately, the LivingWell Health Center transcends the notion of a ‘clinic to visit’ and will become to the members a cherished place to be.

The Result
The LivingWell Health Center concept has become the vanguard model within the senior health industry by redefining the core tenets of good health care. LivingWell’s innovative system of providing integrated medical care, social support, and healthy lifestyle training is enabling Medicare patients to stay healthy by getting the care they deserve, and inspiring them to play a greater role in their own health.

The first LivingWell Center was opened in Gallatin, Tennessee in November of 2006. As a result of the overwhelming community response, HealthSpring has engaged Pompei A.D. to design and develop new LivingWell Health Centers in Mobile, Alabama and Houston, Texas in 2007.