New York, NY

The Background
MTV: Music Television and Wal-Mart Stores Inc. engaged Pompei A.D. to conceptualize and design the pop-up retail experience, “Everyday Green,” a unique joint initiative designed to promote sustainability and demonstrate to consumers how to work environmentally-friendly products into their everyday lives. The Client
Wal-Mart -- Every day, millions of customers visit Wal-Mart Stores, in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart supports the causes that are important to customers and associates in their own neighborhoods.

MTV - MTV Networks is one of the world’s leading creators of programming and content across all media platforms, with more than 120 channels worldwide. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services whereby all of its programming services can be seen worldwide.

The Concept
“The collaboration between Wal-Mart and MTV reflects the growing awareness and activism within contemporary culture,” said Ron Pompei, Creative Director of Pompei A.D. “With 'Everyday Green,' we are excited to be part of a team committed to participating in this important and relevant transformation of the everyday market place.”

The Design
Pompei A.D. transformed MTV’s New York City store, located in the heart of Times Square, into an eco-friendly exhibit using environmentally-conscious products. Visitors to the exhibit were invited to learn about the products and get their photos taken when they pledge to do their part and spread the word. The “sculptures” in the exhibit included the following:

•CF Light Bulbs –The room was lit with energy efficient and environmentally friendly lighting alternatives.

•Bike Powered Light Wall – Visitors saw how stationary bikes can be used to power an entire wall of CF light bulbs.

•Phantom Energy/Power Strip – Enlightened visitors about all of the household appliances sucking out electricity when no one is home.

•Reusable bag – A whirlwind of a display showing 360 plastic bags funneling into one canvas tote demonsted how many bags can be saved by one person each year.

•Bamboo/Indoor Foliage – Feng Shui. This display of bamboo plants brighten up the room and explain how plants filter harmful substances, create oxygen and reduce stress levels.