Pompei A.D.

About Pompei A.D.

2007-07-18

http://www.pompeiad.com/articles/9_263

Pompei A.D. creates transformational experiences by integrating Commerce, Culture and Community (C3sm). These integrated environments strengthen the emotional bonds between brands and their communities, and play a vital role in our clients’ business strategies.

Pompei A.D. has completed projects for retail, museums, cultural centers, creative workspaces, events, and large-scale developments.

CLIENTS

The firm counts among its clients Anthropologie, The California Academy of Sciences, Coca-Cola, Discovery Channel, Esprit, Harley Davidson, Herman Miller, Kiehl’s Since 1851, Kmart, Levi’s, Liz Claiborne, Mavi, MTV, Old Navy, Origins, Sony, Stolichnaya, Té Casan, Urban Outfitters, Viacom, and Volvo.

RECOGNITION

Pompei A.D.’s environments, designs, and media productions have been recognized with awards from Fast Company, The AIGA, HOW, and VM SD.
APPROACH

Pompei A.D. creates spaces that engage people on an emotional level, and develop long-term relationships with our clients. Within the venues we design, services are provided and value is created as human needs are met in content-rich and stimulating ways. The environments are integrated: there is a place for commerce, with amenities for business transactions, a place for relevant culture to be produced and experienced, and a place for community, where people can gather and share experiences.

Utilizing the C3 approach, we create projects that provide interactive, personalized journeys and immersive, content–rich, narrative encounters. We build relationships between our clients and their audiences that recognize and integrate emerging values, while supporting our clients evolving interests and unique needs.

Our creative perspective draws upon insights derived from our broad experiences, ongoing qualitative research, and on the ideas of a wide range of thinkers across different fields. We research our client’s culture and markets extensively, and look beyond passing trends to better understand what motivates people, and how their values are expressed.

Pompei A.D. does not have a signature ‘style’: each solution we create for our clients is unique for their customers, based on an authentic understanding of both the brand and the community. In our creative process, we focus attention on the psychological, social, and kinesthetic dimensions of the visitor experience, and we use psychographics over demographics to gain insight into our clients needs.

We focus attention on the visitor experience rather than on abstract design principles. We look beyond passing vogues to grasp the values that truly motivate people. We devote time to understanding how people empathize, and make sense of an experience. The environments we design are site-specific and contextual.

TENETS

Pompei A.D.’s approach to developing concepts and design is based on our philosophy and on the three tenets that are at the heart of our approach:

Authenticity that addresses the universal desire to experience and understand the real and the meaningful - that which is true to the human condition. Authentic design resonates with audiences on a deep, subconscious level, and inspires feelings of comfort and trust, thus establishing the essential connection with visitors empathetic pathway.

Relevance - a design that aligns with personal and social values. This cuts through the clutter of messages by taking into account the conditions of a community or business on many levels -- time, place, values, history, and stories -- and allows the design to evolve with the community.

Intimacy within a design acknowledges and addresses people’s deep physical, emotional, and symbolic needs. It allows them to feel like they belong, and establishes a deeply felt trust that encourages the possibility of genuine transformation.