What we do
A guided tour through one of our favorite projects

Project Summary

In 2005, Pompei A.D. was commissioned by 66 Degrees North to design the trade show booth that would introduce their brand to the United States. Due to the great success of that trade show, 66 Degrees North asked Pompei A.D. to design a pop-up store that would introduce 66 Degrees North to the American public.

The 66 Degrees North pop-up store, with its sculptural elements and open design, was an experiential merger of Commerce, Culture, and Community. The immersive experience included elements to engage all the senses. Images of the country’s dramatic landscape, from lava beds to the Continental Shelf, appeared on fabric sections suspended from the ceiling. A film about Icelandic culture and travel was projected on the walls, and there was even a travel agency in one of the lounge areas in case shoppers were inspired to book a spontaneous vacation. A sand-like flooring made of black recycled rubber emulated Iceland’s volcanic beaches, specific lights were used to convey the Northern Lights, and Icelandic DJs played the country’s current music.