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The New World of Coca-Cola

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The New World of Coca-Cola

The New World of Coca-Cola

The New World of Coca-Cola

The New World of Coca-Cola

Project Summary

Pompei A.D. was commissioned by Coca-Cola to design a retail store that would function as exit retail for the attraction The New World of Coca-Cola in Atlanta, GA, as well as the flagship for a new global retail concept.

This project represented a unique collaborative effort between the creative team at Pompei A.D. and the Coke team, as the store was intended to present a new face for one of the most recognizable brands on the planet. The client was interested in more than just a fresh look and feel for their stores, they understood that they needed to really know who their customers were, and realign themselves with that core community, from the products and services they offered to the graphic design, store fixturing and store design, as well as new interactive digital media. Coca-Cola wanted to redefine the experience of being a part of the Coca-Cola community.

Client:

Coca-Cola

Year:

2008

Services Provided:

  • Experience design
  • Branded concepts