What we do
A guided tour through one of our favorite projects

Project Summary

MTV and Walmart Stores Inc. engaged Pompei A.D. to conceptualize and design the pop-up retail experience, “Everyday Green,” a unique joint initiative designed to promote sustainability and demonstrate to consumers how to work environmentally-friendly products into their everyday lives.

Pompei A.D. transformed MTV’s New York City store, located in the heart of Times Square, into an eco-friendly exhibit using environmentally-conscious products. Visitors to the exhibit were invited to learn about the products and get their photos taken when they pledge to do their part and spread the word. The “sculptures” in the exhibit included the following:

• CF Light Bulbs – The room was lit with energy efficient and environmentally friendly lighting alternatives.
• Bike Powered Light Wall – Visitors saw how stationary bikes can be used to power an entire wall of CF light bulbs.
• Phantom Energy/Power Strip – Enlightened visitors about all of the household appliances sucking out electricity when no one is home.
• Reusable bag – A whirlwind of a display showing 360 plastic bags funneling into one canvas tote demonstrated how many bags can be saved by one person each year.
• Bamboo/Indoor Foliage – Feng Shui. This display of bamboo plants brighten up the room and explain how plants filter harmful substances, create oxygen and reduce stress levels.