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Kiehl's Since 1851

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Kiehl's Stockholm

Kiehl's Stockholm

Kiehl's Stockholm

Kiehl's Stockholm

Project Summary

Pompei A.D. was approached by Kiehl’s as part of their effort to redefine the Kiehl’s brand. Kiehl’s was looking to introduce the concept of “responsible luxury” to their new stores and create a new brand vision utilizing contemporary spaces and materials.

The design of the store focused on clean lines and simple layouts allowing for unencumbered circulation, maximum product visibility and multiple opportunities for the customer to interact with both the products and other people.

The juxtaposition between the colder materials, stainless steel and marble, the warmth of reclaimed woods, and the elegant use of slate created a balanced palette, evoking the feel of a modernized apothecary. The desired ambience of comfortable luxury coupled with a reverence for the brand’s history was realized without relying on a themed environment.

Client:

Kiehl's

Services Provided:

  • Experience design
  • Branded concepts