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What we do
A guided tour through one of our favorite projects

LivingWell Health Center

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Reception desk

Reception desk

Living room

Living room

Patient binder

Patient binder

Website

Website

Signage system

Signage system

Project Summary

In 2006, in an effort to overcome the inadequacies of the current health care system, HealthSpring commissioned Pompei A.D. to develop a new health care concept for their senior Medicare patients. HealthSpring’s goal was to develop an innovative model for care that would keep seniors healthier and happier by providing them with proactive, holistic, and patient-centered care.

The essence of LivingWell’s offering is a deep understanding of and empathy for each local member of the community that it supports. The LivingWell brand reflects and reveres the core values, interests, aspirations, and experiences of each local community that it serves, and is therefore trusted and embraced by its members. Ultimately, the LivingWell Health Center transcends the notion of a “clinic to visit”and will become a cherished place for its members to be. In addition to referencing the local culture to create a trusted and authentic experience, LivingWell is ushering in a new evolution of the traditional spatial and aesthetic design of health care facilities.

Client:

HealthSpring

Year:

2006

Services Provided:

  • Naming
  • Brand strategy
  • Visual identity
  • Graphic design
  • Web design
  • Experience design
  • Branded concepts