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Stoli Hotel

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Stoli Vanil Room

Stoli Vanil Room

Stoli Bluberi Room

Stoli Bluberi Room

Stoli Hotel Bar

Stoli Hotel Bar

Stoli Ohranj Room

Stoli Ohranj Room

Stoli Razberi Room

Stoli Razberi Room

Project Summary

Stolichnaya Russian Vodka wanted to create a total brand experience in the form of a month-long, luxury entertainment venue. Pompei was commissioned by Stolichnaya to design the Stoli Hotel, an innovative pop-up experience, which traveled to various locations around the United States, opening its doors for one month in each major city it visited.

The visitor experience is intended to be one that emulates the feeling of travel, as well as simulating aspects of an actual hotel. Guests are greeted by doormen, "check in" at the Reception Lobby, and can meet with a Brand Ambassador to learn about the unique cocktails offered by Stoli, or indulge in spa treatment services offered by Green Bliss Mobile Spa.

A series of four private Flavor Rooms, inspired by Stoli’s full flavor portfolio, will host a range of events. Each room mimics an actual hotel room, complete with suite furnishings and a bed (including hidden cameras and television screens for voyeuristic effect). The design of each room is a reflection of the character of each flavor, inspired by Bluberi (futurist), Ohranj (classicist), Vanil (naturalist), and Razberi (naughty).

The Hotel was conceived as a pop-up, to be installed and operated in each location for only one month. The design elements needed to be self-contained, easily transported and set up, with minimal construction needed at each new location.

Client:

Stolichnaya

Year:

2008

Services Provided:

  • Experience design
  • Space programming
  • Branded concepts
  • Event concepts
  • Pop-up experience
  • Event execution and planning