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A guided tour through one of our favorite projects

Té Casan

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logo design

logo design

Natalie Portman Campaign

Natalie Portman Campaign

Lookbook

Lookbook

Project Summary

In 2006, Té Casan commissioned Pompei A.D. to design its first signature, multi-level flagship store in the heart of SoHo. With seven emerging shoe designers hand-selected by the brand to create a footwear collection under the Té Casan umbrella and collections ranging from crystal-encrusted stilettos to high-end technical trainers, the retail space needed to be as welcoming and varied as the designs themselves.

Pompei A.D. saw that the best utilization of the tri-level, 7,500-square-foot store was to keep the interior space open and sweeping. Expansive storefront windows and skylights add to the open and bright feel of the store, while the use of channel glass throughout the entryway sequence luminously filters in natural sunlight. The large spiral staircase, designed like an artisan piece of jewelry, slightly shimmers in the light. The lower level houses a specialty tea bar and features concrete flooring specially treated to look like alabaster.

On the main level, guests are welcomed by rich bamboo flooring, and the mezzanine, engineered to appear suspended in space, is covered in deep walnut. Each designer has space allocated to them, with their portraits—represented as tiled mosaics, photographs or illustrations—on display, along with graphics that speak to each designer’s personal style and inspiration. Each floor of the store houses custom-made fitting booths built of wooden slats, rice paper or metallic rods draped in silk for those customers seeking a little privacy when trying on their footwear.

Client:

Té Casan

Year:

2006

Services Provided:

  • Naming
  • Brand strategy
  • Visual identity
  • Graphic design
  • Experience design
  • Space programming
  • Branded concepts